Conversion optimisation is about removing friction, not adding more design. I work from what the data actually shows, test one hypothesis at a time and keep what measurably improves the result.
Service
Conversion rate optimisation that tests instead of guessing
More traffic rarely solves a conversion problem. I find where visitors get stuck and test my way to what actually improves the result.
Reply within a dayNo lock-inFixed price possible
A good fit if
You get traffic, but the conversion rate is low or flat.
You have assumptions about what should be improved but no way to test them.
Forms or checkout flows have a high drop-off rate and you do not know why.
The problem I solve
CRO builds on tracking and analytics. Without reliable measurement you do not know what to test, and without follow-up you do not know if the test made a difference. I connect the whole chain so the optimisation rests on data, not opinions.
What it means, and what it does not
Included
Review of checkout flow and formsPrioritised list of improvementsA/B testing of actual changesFollow-up against conversion rate
What I do not do
Redesign without testing the effectAssumptions presented as factsLong lock-in periods
What I work with
Customer journey analysis. where you lose visitors, and why.
Landing pages built for a specific audience and a specific purpose.
A/B testing and experiments with clear hypotheses, not gut feeling.
Form optimisation. fewer fields, clearer errors, less friction.
You always talk to me
Behind Tern is me, Simon Tern. I have worked with search, data and web since 2014. From 2019 I was Head of Search in-house with overall responsibility for search, and then in charge of MarTech: tracking, Google Tag Manager and data privacy. No project manager and no sales layer, from the first analysis to the follow-up.
Call me on +46 72 391 09 91 or email simon@tern.agency.
More about Simon Tern →How we can work
Review
One-off analysis with a prioritised action list.
Fixed price
Ongoing
A set number of hours a month with clear deliverables.
Monthly
Project
Migration, restructuring or launch.
Quote
Frequently asked questions
Is gut feeling enough to know what to change?
Rarely. Most assumptions about what bothers visitors turn out to be wrong when you actually test. That is why I test rather than guess.
How long does a test take?
It depends on traffic volume, but expect a few weeks for a reliable result on a page with normal traffic.
Do we need a lot of traffic to test?
It helps, but even with lower traffic you can identify and fix clear friction points without formal A/B tests.
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