Most SEO projects are measured on the wrong thing: position in the results instead of what that position gives in business. I put the focus where it makes a difference, prioritised by potential and tied to a measurement that shows results, not just activity.
Service
SEO consultant without the agency layers
I build organic visibility that lasts, with technical SEO, content and links prioritised by what actually affects revenue.
Reply within a dayNo lock-inFixed price possible
A good fit if
You have organic traffic, but it converts poorly or lands on the wrong pages.
You have grown without an SEO strategy and do not know where the gaps are.
You changed platform and lost visibility after the migration.
The problem I solve
SEO without tracking does not tell you what the traffic does once it lands. I tie the visibility work to the same measurement as the rest of the account, so you see which keywords drive business and not only visits.
What it means, and what it does not
Included
Technical review of the siteKeyword analysis with buying intentContent plan and site structureInternal linkingFollow-up against leads and revenue
What I do not do
Link buying and mass outreachReports nobody readsContent for content's sakeGuarantees of first placeLong lock-in periods
What I work with
Technical SEO. crawlability, site structure, Core Web Vitals, structured data.
Keyword strategy and content plan tied to your actual customer journey.
Link building and digital PR where it has a real effect.
Migration and redirect handling when you change platform.
Visibility in AI-driven search (GEO/AEO): structured content that can be cited in Google AI Overviews, ChatGPT and similar, not only ranked in the classic results.
You always talk to me
Behind Tern is me, Simon Tern. I have worked with search, data and web since 2014. From 2019 I was Head of Search in-house with overall responsibility for search, and then in charge of MarTech: tracking, Google Tag Manager and data privacy. No project manager and no sales layer, from the first analysis to the follow-up.
Call me on +46 72 391 09 91 or email simon@tern.agency.
More about Simon Tern →How we can work
Review
One-off analysis with a prioritised action list.
Fixed price
Ongoing
A set number of hours a month with clear deliverables.
Monthly
Project
Migration, restructuring or launch.
Quote
Frequently asked questions
What does an SEO consultant do?
An SEO consultant analyses and improves a website's technical foundation, content and structure so that it ranks higher in the search engines' organic results. It is about making the site both easier for Google to understand and more relevant to what visitors actually search for.
What does SEO cost?
It depends on your starting point and ambition. I work either as a one-off review at a fixed price, on an ongoing basis with a set number of hours a month, or as a defined project on a quote, for example for a migration. The price is set by what is actually needed, not by a generic monthly fee.
How long does SEO take?
A technical review often gives quick, concrete fixes straight away. Seeing an effect on actual organic rankings usually takes a few months, because search engines need time to reassess a page. I am clear about the timeframe in the first review.
What is included in the SEO work?
Technical SEO (crawlability, site structure, Core Web Vitals, structured data), keyword strategy tied to your customer journey, link building where it has a real effect, migration and redirects when you change platform, and visibility in AI-driven search.
Do you work with companies outside Sweden?
Yes. I work digitally with companies across the Nordics and beyond. I am based in Halmstad, Sweden.
SEO agency or SEO consultant?
With a consultant you always talk to the same person who does the work. You get the same breadth as at an SEO agency, with technical SEO, content and links, but without a project manager and a sales layer between you and the work.
Articles
- SEO: the guide for businesses that want to be found on Google
- Core Web Vitals: what they are and how to fix them
- AI Overviews and SEO: what is changing and what to do now
- How to measure SEO results: six metrics that actually tell you something
- Search intent: the four types and how to write for them
- SEO or Google Ads? How to choose, and when to do both
- How much does an SEO consultant cost? How to compare quotes
- Local SEO: how to get found on Google in your city
- SEO consultant or SEO agency? How to choose
- What does an SEO consultant do, and when do you need one?
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