I rarely start with a channel. I start by understanding where you actually lose potential, and build a plan from that, not from whichever service happens to be popular right now.
Service
Digital strategist for priorities you can budget for
SEO, advertising, tracking, analytics and AI do not have to be separate projects. I connect them into a working growth engine with a clear order of priority.
Reply within a dayNo lock-inFixed price possible
A good fit if
You run several digital initiatives in parallel without a shared plan.
You do not know what the bottleneck really is: traffic, tracking, conversion or technology.
You need a second opinion or an external strategic partner without building a whole department.
The problem I solve
This is the starting point for the rest of the work. Before I recommend a specific effort, I want to understand where the bottleneck actually is: in traffic, data, conversion, technology or automation.
What it means, and what it does not
Included
Current-state analysis of channels, data and goalsPrioritised action list with estimated effortA roadmap you can budget forQuality assurance if you already have an agency
What I do not do
A strategy PDF that is never usedRecommendations with no link to budgetLong lock-in periods
What I work with
Current-state analysis of data, traffic, tracking and conversion.
Prioritisation of the efforts that give the most effect for the cost.
A roadmap with a clear order. what is done first, and why.
Decision support before investing in new channels, tools or systems.
You always talk to me
Behind Tern is me, Simon Tern. I have worked with search, data and web since 2014. From 2019 I was Head of Search in-house with overall responsibility for search, and then in charge of MarTech: tracking, Google Tag Manager and data privacy. No project manager and no sales layer, from the first analysis to the follow-up.
Call me on +46 72 391 09 91 or email simon@tern.agency.
More about Simon Tern →How we can work
Review
One-off analysis with a prioritised action list.
Fixed price
Ongoing
A set number of hours a month with clear deliverables.
Monthly
Project
Migration, restructuring or launch.
Quote
Frequently asked questions
Do we need to know what we want already?
No. Most engagements start with working that out, not with a finished decision.
Do you carry out the strategy too?
Yes, if you want. A common setup is that I set the strategy and then either carry it out or quality-check it against your existing agency or team.
Does it suit smaller companies?
Yes. The approach scales with size, from a simpler review to a full roadmap.
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