Social media advertising is about reaching people before they search. That makes it harder to measure than search advertising, which is why I spend as much time on the tracking as on the ads themselves.
Service
Advertising on Meta, LinkedIn and TikTok
I build and run social media advertising tied to the same measurement as the rest of your marketing. That way you see what a customer costs, not just how many saw the ad.
Reply within a dayNo lock-inFixed price possible
A good fit if
You advertise on Facebook and Instagram but do not know what it delivers.
You want to reach an audience that is not actively searching for you yet.
You get good results in Google Ads and want to grow in more channels.
The problem I solve
The platforms are happy to report their own results generously. I tie the advertising to tracking and analytics outside the platform, so you see what the campaigns deliver in the business and can compare with Google Ads on equal terms.
What it means, and what it does not
Included
Review of account and trackingCampaign structure by customer journeyPixel and Conversions APICreative testsReporting tied to leads and revenue
What I do not do
Boosted posts without a goalReports on reach and likesLong lock-in periods
What I work with
Campaign structure by customer journey. reach new people, remind the interested, convert.
Pixel and Conversions API that actually send the right events.
Audiences and creative tests instead of one ad left running forever.
Ongoing budget and results management.
Reporting tied to leads and revenue.
You always talk to me
Behind Tern is me, Simon Tern. I have worked with search, data and web since 2014. From 2019 I was Head of Search in-house with overall responsibility for search, and then in charge of MarTech: tracking, Google Tag Manager and data privacy. No project manager and no sales layer, from the first analysis to the follow-up.
Call me on +46 72 391 09 91 or email simon@tern.agency.
More about Simon Tern →How we can work
Review
One-off analysis with a prioritised action list.
Fixed price
Ongoing
A set number of hours a month with clear deliverables.
Monthly
Project
Migration, restructuring or launch.
Quote
Frequently asked questions
Which channels do you work in?
Meta (Facebook and Instagram), LinkedIn and TikTok. Which channel fits depends on the audience and what you sell. I would rather suggest one channel that works than three that split the budget.
What does advertising on Facebook and Instagram cost?
You set the ad budget yourself. My fee is fixed for a review and monthly for ongoing work. I suggest a budget once I have seen your situation.
Can you take over an existing ad account?
Yes. I start with a review of the account and the tracking, so we know what works before anything is changed.
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