Digital growth
without guesswork.
I help companies find out what actually works, and make sure it gets done.
Sound familiar?
Traffic has stalled
You show up for the wrong keywords, or not at all, and cannot tell where the effort pays off.
The ad budget leaks
Google Ads keeps running, but nobody can say what a customer actually costs.
The data cannot be trusted
GA4 and GTM are half set up, consent is unclear and the numbers disagree.
Manual work eats the time
Reports and routine tasks are done by hand every week.
What I do
All services →SEO
Search engine optimisation tied to business goals, not just rankings.
02Google Ads / SEM
Paid search advertising tied to tracking, landing page and analytics, not just clicks.
03Social media advertising
Facebook, Instagram, LinkedIn and TikTok advertising measured against customers, not reach.
04New website
A new website or rebuild with SEO, tracking and conversion built in from the start.
05Tracking & Google Tag Manager
Reliable measurement through Google Tag Manager, server-side where needed.
06Web analytics
Reporting and analysis that show what drives results, not just activity.
07Cookie consent & data privacy
Technical implementation of consent management, clear and not manipulative.
08CRO
Conversion optimisation of landing pages and the customer journey, tested rather than guessed.
09AI & Automation
Practical AI advice and automation of manual processes, not generic AI projects or a report full of recommendations.
10Digital strategy
Prioritisation and a roadmap that tie SEO, advertising, tracking and AI to the same business goals.
How I work
A review of site, accounts, data and goals. What exists and what is missing.
A short list of what has the most effect first, with an estimated effort.
I do the work, or work side by side with your team or agency.
Measurement, a report and the next priority. No monthly reports nobody reads.
Behind Tern
You talk to the person who does the work
My name is Simon Tern. I have over 10 years in search, tracking and analytics, first at agencies, then in-house and now as an independent consultant. You get one person who knows the whole chain from keywords to server-side tracking, not a team where the knowledge sits with someone else.
Tern is based in Getinge, near Halmstad in Sweden, and works remotely with clients across the Nordics.
More about Simon Tern →10+
years of digital experience
50+
completed projects
20+
markets
Start with a conversation
30 minutes, free of charge. I will tell you honestly if I am the right person for you.