I see tracking as a technical implementation, not guesswork. Every event that is to be measured is tested and verified before it is used as the basis for decisions in advertising or optimisation.
Service
Tracking with GA4 and Google Tag Manager
Bad tracking leads to bad decisions. I build measurement that holds up as browsers, consent rules and platforms change.
Reply within a dayNo lock-inFixed price possible
A good fit if
You suspect your conversion numbers are wrong.
Tracking is fragmented across several tags and tools with nobody owning the whole.
You need server-side tracking to handle consent and ad blockers.
The problem I solve
Tracking is the foundation, not a side project. Without it, neither SEO, Google Ads nor CRO knows what actually works. I build the measurement so that it holds for the rest of the work, not the other way around.
What it means, and what it does not
Included
Review of the existing taggingSetup or clean-up of GTM and GA4Consent Mode and consent managementDocumentation of what is sent whereOngoing troubleshooting when a tag breaks
What I do not do
Tracking that bypasses consentA solution nobody but me understandsPromises of perfect data quality overnight
What I work with
Google Tag Manager. structure, naming convention and maintainability.
Event tracking for forms, purchases, clicks and other business events.
Server-side tracking where browser-based measurement loses too much data.
Consent Mode setup tied to your cookie consent solution.
Data quality control. I verify that what is measured is actually correct.
You always talk to me
Behind Tern is me, Simon Tern. I have worked with search, data and web since 2014. From 2019 I was Head of Search in-house with overall responsibility for search, and then in charge of MarTech: tracking, Google Tag Manager and data privacy. No project manager and no sales layer, from the first analysis to the follow-up.
Call me on +46 72 391 09 91 or email simon@tern.agency.
More about Simon Tern →How we can work
Review
One-off analysis with a prioritised action list.
Fixed price
Ongoing
A set number of hours a month with clear deliverables.
Monthly
Project
Migration, restructuring or launch.
Quote
Frequently asked questions
Our tracking feels messy. Where do we start?
With a review of what is actually set up today, what works and what is missing. Then a prioritised list.
Do we need server-side tracking?
Not always. It solves real problems for some, but is overkill for others. I will tell you honestly what the right level is for you.
Do you help with cookie consent too?
Yes, consent management and Consent Mode are part of the same work as the tagging, not a separate project.
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