I do not build reports for the report’s sake. Every dashboard and analysis review is tied to a decision that actually needs to be made, about budget, priorities or the next step.
Service
Web analytics that shows what drives results
I build dashboards and analysis routines that answer one question: what should I do more of, and what should I stop doing?
A good fit if
You have data in several systems but no overall picture of what works.
Reports take time to compile but rarely lead to concrete decisions.
You want to understand which channels actually contribute to the business, not just the last click.
The problem I solve
Analytics is the point where traffic, tracking and conversion meet and turn into decisions. Without reliable tracking, analysis is just guesswork with charts. That is why I always base the analysis work on a measurement foundation I have verified myself.
What I work with
GA4 setup and report structure adapted to your business.
Attribution models that give a fairer picture than last click.
Dashboards that bring advertising, web and business data together in one place.
Recurring analysis reviews with clear recommendations, not just numbers.
You always talk to me
Behind Tern is me, Simon Tern. I have worked with search, data and web since 2014. From 2019 I was Head of Search in-house with overall responsibility for search, and then in charge of MarTech: tracking, Google Tag Manager and data privacy. No project manager and no sales layer, from the first analysis to the follow-up.
Call me on +46 72 391 09 91 or email simon@tern.agency.
More about Simon Tern →How we can work
Review
One-off analysis with a prioritised action list.
Fixed price
Ongoing
A set number of hours a month with clear deliverables.
Monthly
Project
Migration, restructuring or launch.
Quote
Frequently asked questions
How long until we see results?
It depends on the area and where you start, but most people see a clear direction within four to eight weeks. I will tell you in the first review if something needs longer.
Can you work with our existing agency?
Yes. A common setup is that I set the strategy and quality-check, while your existing agency produces.
What do you need from us?
Access to your accounts and tools, and a contact person who can answer questions about the business. I handle the rest.
Are we locked in?
No. Ongoing work is month to month with no lock-in. Reviews and projects are limited in scope by nature.
Related services