Founder of Tern
My name is Simon Tern and I have over 10 years of experience in search, data and martech. First at agencies, then in-house with responsibility for the digital chain, and now as an independent consultant from Halmstad, Sweden.
As a consultant I own the whole chain myself, from the keyword to the tracking to the decision that follows. You do not have to wait for information to pass between several people.
I have freelanced since 2014 and founded Tern agency AB in 2021. In those years I have worked with over 50 clients in around twenty markets, with a focus on SEO, paid search, tracking and analytics.
I am certified in Google Ads and Google Analytics.
Responsible for paid marketing across a portfolio of private healthcare companies, with budget, channels and coordination. Drives the work on AI and automation, data and analytics.
Independent consultant in SEO, Google Ads, tracking and analytics. Takes on clients across Sweden and the rest of the Nordics.
Global responsibility for search in 20+ markets, starting with the move to Optimizely. Then moved to MarTech with responsibility for tracking, data and analytics in Tealium, Azure and Google Cloud.
Built up marketing as a new area at a web and design agency. Responsible for clients' visibility, from technical migrations to analytics and data layer.
Helped local businesses get visible online as a traditional directory company went digital. Worked with Google Ads, SEO and display advertising.
Built websites and drove traffic and customers for businesses near me. The foundation for what became Tern.
Solutions and results before technical detail for its own sake.
A partner who gets to know the business, not an anonymous supplier.
Action before ideas. Short, clear deliverables you can follow up.
I tell you when something is not worth the money, including my own work.
An overview of search engine optimisation for businesses. What it is, how to measure it, what is technical and what is content, and where to read on.
LCP, INP and CLS explained in plain English, with the most common causes of poor scores and what to do about them.
How Google's AI answers and chatbots like ChatGPT affect your visibility, and six concrete things you can do today.
Which metrics show whether SEO works, where to find them and which numbers you can ignore. No reports that just look good.
Why Google shows completely different pages for similar searches, and how to match your content to what people actually want.
The difference between SEO and Google Ads, which is faster, which is cheaper over time and how the two help each other.
What an AI consultant can actually do for a business, where AI saves time and where it mostly becomes a cost. How to decide whether you need help.
Google AdWords was renamed Google Ads in 2018. Here is what is the same, what has changed and what it means when you look for an AdWords consultant.
How SEO consultants price their work, what affects the price and which questions make quotes comparable. No ready-made price lists, which rarely fit.
Local SEO is about showing up when customers search in your town. Here is what decides the ranking, what you can do yourself and when a page per city makes sense.
The difference between an SEO consultant and an SEO agency is who you talk to and how you pay. Here is how to decide what suits your business.
An SEO consultant helps you show up on Google through technical work, content and links. Here is what the consultant does, when it pays off and what an engagement looks like.
A pragmatic look at what MarTech actually is, why more tools do not automatically mean better results, and how to build a stack that drives growth instead of just collecting data.